September 23rd, 2009
March 11, 2010, Viral Tales, Cases of Marketing fueled by buzz
| Before social media, came buzz and viral marketing. Join TAMA, and Dr. Hope Schau, an associate professor of marketing at the University of Arizona’s Eller College of Management, to learn how to control and enable buzz marketing using the digital and social media of today. Using real life examples Dr. Schau will give a better understanding of buzz and viral marketing. |
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| Dr. Schau earned her PhD from the University of California Irvine. Her research interests are: the role of consumption and brands in consumer identity projects, collective consumption, collaborative value creation, technology and the marketplace, and the impact of new media on marketing communications and brand strategy. |
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| She is the author of several articles published in prominent journals including, the Journal of Marketing, the Journal of Consumer Research, the Journal of Retailing, and the Journal of Advertising. |
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