January 8,2008 11:30 a.m. - 1 p.m. Radisson Hotel, 6555 E. Speedway Members $25, Non-Members $35. No-Shows will be billed. RSVP by Jan. 5.
Associate Professor of Marketing and W. “H” and Callie Clark fellow at the University of Arizona, Mrinal Ghosh, will speak about vertical positioning, market choices and its link with marketing strategy, at the Tucson Chapter of the American Marketing Association’s January program.
Dr. Ghosh earned his Ph.D. in Business Administration with a focus in Marketing from University of Minnesota – Twin Cities. His current research interests include: Marketing Strategy, Distribution Channels, Business-to-Business, and Salesforce Management. The recipient of many academic honors and awards, Dr. Ghosh has published many articles on different aspects of marketing.
